Zalo OA, SMS & automated campaigns — retain and re-activate members
Send targeted campaigns via Zalo, SMS and push. Automate renewal reminders, birthday messages, win-back sequences and event announcements — without manual effort.
- Zalo OA official channel — high open rates, cheap cost per message
- Automation flows triggered by expiry, inactivity, birthday, payment
- Segment members by tier, workout frequency, product — precision targeting
How the data flows
Which steps the data moves through, and who touches it where.
Challenges you're facing
Staff manually call or text members before expiry — time-consuming and inconsistent
Automated Zalo/SMS flows send renewal reminders at the right time, every time
No visibility on which campaigns drive renewal
Campaign analytics: sent, opened, clicked, converted — by channel
Mass blasts sent to everyone, low engagement
Segmented sends: active vs inactive, tier, last-session date — higher relevance = higher ROI
Key features
Designed for professional gym management — powerful features with minimal setup.
Channels
Zalo OA
Official account messages — high delivery, no spam filter
SMS
Broad reach for members without Zalo
Push notification
In-app push for GymMaster App members
Automation
Renewal reminder flow
7-day and 2-day pre-expiry messages with online renewal link
Win-back flow
Auto message to members inactive for 14, 30, 60 days
Birthday campaign
Auto-send discount or gift voucher on member birthday
Analytics
Campaign report
Sent, delivered, opened, clicked, converted
Revenue attribution
Track renewal revenue driven by each campaign
A/B testing
Compare message variants, auto-win with best performer
Sao Khue Award — 4-time winner
2013
Sao Khue Award 2013
2014
Sao Khue Award 2014
2015
Sao Khue Award 2015
2018
Sao Khue Award 2018
10,000+ fitness facilities trust GymMaster
From small studios to the largest gym chains in Vietnam — all choose GymMaster for professional management
Citigym
Gym & Fitness Chain
35% increase in member renewal rate
Slife Fitness
Gym & Yoga
50% faster check-in processing
Getfit Vietnam
Gym & Fitness
Renewal rate grew from 45% to 72%
TA Galaxy Sport
Gym & Yoga
Chain of 30+ locations on 1 dashboard
Everygolf
Golf 3D Indoor
Bay utilization increased to 85%
Bluegym
Gym & Fitness
Fully automated operations
Get started in 3 steps
Connect Zalo OA
Link your official Zalo channel in one click
Set up automations
Configure trigger conditions, messages and timing
Watch it run
Campaigns fire automatically, reports update in real time
GymMaster Marketing works best with:
Data shared in real time across modules — no manual import/export needed.
Segment by membership type, expiry date and workout frequency for targeted campaigns
Trigger bonus point campaigns for members who refer friends or complete challenges
Push notifications via the member app for promotions and announcements
“Automated Zalo renewal campaigns brought 35% more renewals in the first month. The ROI was clear from day one.”
Lan Anh
Marketing Manager · Times Plus Fitness
Gym & Fitness+35%
Renewal rate
68%
Campaign open rate
+22%
Monthly revenue
Frequently asked questions
GymMaster Marketing works best combined with:
Data shared in real time across modules — no manual import/export needed.